Our Mission


Superior. Humans. Advancing. Divine. Energy

SHADE is a lifestyle brand for the divine. You can relate to this brand if you are someone that is always spreading love, positivity, and good energy into yourself as well as the world. You are TRUE to your authentic self, you are creative with amazing style, you embody self-confidence, you are a leader amongst your peers. You have no fear with taking the road less traveled, constantly evolving, a go getter, and a hustler. Shade is also for someone that brings out the best in others. So everyday ask yourself, Did I compliment someone today? Did I do something nice for someone today? Did I throw shade today?